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  • REGISTRATION - Creating an attendee profile within Sched DOES NOT REGISTER you for the conference or specific workshops. You must register for the conference HERE!! 

We look forward to seeing you at comSpark 2018 at the Manor House, September 18th & 19th!

Official comSpark 2018 Video


Schedule of Events
Tuesday, September 26 • 10:00am - 11:00am
Digital Customer Experience: What It Is and What It Isn’t

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With experience economy taking a stronger hold, it is more important than ever for organizations, regardless of industry, to understand what customer experience (CX) is. It has been defined in many ways, but our definition aims to explain the scope of customer experience: The interactions between an organization and a customer over the duration of the relationship, and the customer’s perception of their engagement and the supplied products or services.
To effectively address the entire scope of the customer experience, organizations need a 360 view of their customer. The core of a CX strategy is understanding the behaviors, needs and wants of the customer. An effective CX strategy means mastering engagement opportunities with new customers, and nurturing existing customer relationships. Customer Journey Mapping uncovers what your customers need as well as when they need it along their end to end journey.

Speakers
avatar for Kristin Raikes

Kristin Raikes

Solutions director, Fusion Alliance


Tuesday September 26, 2017 10:00am - 11:00am EDT
Magnolia Room 1 7440 Mason-Montgomery Rd